Relying on the rigid growth of market demand and the strong promotion of policies, China's agricultural machinery industry has been growing at a high speed of double digits for ten consecutive years, becoming a real big country in the field of agricultural machinery manufacturing. With the accelerated modernization of agricultural production and rural construction in China, the demand for agricultural machinery has been very urgent and vigorous, which is the foundation of the sustained and rapid development of agricultural machinery industry.
Over the past decade, China's economy has grown at an astonishing rate. China, with 1.3 billion people, is an attractive market for companies in any industry. The future growth potential of China's agricultural machinery, demand for technological development and high export profits with low production costs all make China and China's agricultural machinery market become the focus of global agricultural machinery manufacturers.
China's agricultural machinery market is vast, and there will be better market space in the future. At present, foreign agricultural machinery giants are optimistic about China's market, and the competitive situation will be more serious. Facing foreign countries, as a deeply rooted national industry, we should formulate an international development strategy, constantly improve our innovation ability, integrate domestic and foreign superior resources, and actively participate in the world market competition.
Agricultural machinery market
After the rapid development in recent years, China's agricultural machinery market has entered a new stage. Although the domestic low-end agricultural machinery products dominate the market, the high-end product gradually highlights. With the changes in many elements of the agricultural machinery market, China's agricultural machinery market competition will have major changes. After the rapid development in recent years, China's agricultural machinery market has entered a new stage. Although the domestic low-end agricultural machinery products dominate the market, the high-end product gradually highlights. With the changes in many elements of the agricultural machinery market, China's agricultural machinery market competition will have major changes.
Product high-end approach reality
Although the overall technical level of agricultural machinery products in China is much lower than that in developed countries in Europe and America, there is still a big gap in automation, intellectualization and overall process, especially the high-end agricultural machinery products are overly dependent on import.
It is reported that the total output value of the global agricultural machinery industry shows a stable growth trend, with the total output value of 86 billion euros in 2012, and the total output value of China's agricultural machinery in 2012 was 338.24 billion yuan. It has been growing at a rate of more than 20 for 10 consecutive years, and has become the world's largest producer of agricultural machinery. At present, the global total output value of agricultural machinery industry is basically stable and runs along the rising channel.
From the perspective of the development trend of the global agricultural machinery industry, from 2006 to 2013, the global agricultural machinery industrial output value experienced two stages. From 2006 to 2008, it gradually increased and reached the peak in 2008. After that, it experienced the disastrous financial crisis in 2009.
The industry expects that in 2013, driven by the gradual recovery of the international economy in Europe, America and other countries, the global output value of agricultural machinery industry will run along the rising channel, and it is expected to achieve growth of around 9. China's current agricultural mechanization rate is only 57, compared with 90 in developed countries, the development space is larger.
The new market demand model comes out as China's land concentration and the agricultural mechanization level in mountainous and hilly areas is very low, which will promote the new demand model of China's agricultural machinery market dumbbell model. That is to say, from the analysis of demand, the two ends of the large, small in the middle shape
First, the market demand tends to be large. This change occurs mainly in the plains of land resources, with the rapid advance of land concentration and large-scale operation and agricultural cooperation organization, the rapid rise of the family farm, in some economically developed areas, there will be similar to the European manor economy mode of new countryside, this model directly promote agricultural machinery in China needs to develop in the direction of large-scale and complex operation, the role of small and medium-sized agricultural machinery will return to the field management completely.
Secondly, from the analysis of the mechanization in our country, as the central plains area gradually realize mechanization, as the weakness of agricultural mechanization of the mountainous hilly area will become the focus of our government and hot, favorable policies will further tilt, these areas will have the opportunity of rapid development period, and is suitable for the area demand of small mechanical entered a stage of rapid development.
The industry believes that the development trend of China's agricultural machinery market in 2014 will remain the focus of the industry.